7 steps to crafting a winning event proposal (with template)
Team CPM
January 12th, 2023 • 7 min read
Summary
Like a resume, an event proposal showcases your event management skills and experiences for potential stakeholders to consider when deciding who will run an event. Use our event proposal template and follow these seven steps for writing an impressive proposal.Whether you're organizing an industry-wide seminar or seeking sponsorships for an upcoming tradeshow, a winning event proposal illustrates why stakeholders should trust that your event will be a success.
What are the components of an event proposal?
An event proposal is a comprehensive document that outlines every element of organizing a new event. You will typically create these in response to a request for proposal (RFP) that requires an event manager, but you can also use it to pitch a company function to key stakeholders or attract sponsors for an upcoming event.Like a resume, an event proposal showcases your unique skills and event organizing capabilities for potential clients and stakeholders to consider when deciding who will run an event. You provide them with a chance to review the elements you will incorporate to make their event a success.
Best practices for writing your event proposal
Storytelling elicits emotion and excitement—two things that can help tip the scales in your favor. When writing your event description, your client should be the hero of the story. Describe what they can accomplish with your help—and what’s at stake if they go with another event planner.Adding drama to the story is just a small example of how you can bring their event to life. By giving yourself a place in their story, you’re building an emotional connection with the client that will make it difficult for them to establish with another party planner.
Get the gig with a top-notch event proposal
The best event proposals balance thorough research and detailed lists with descriptive writing and rich visuals. As you compose your proposal, remember to not only highlight your suggestions and vision for the event but also how it all ties back to your client’s values and expectations.Once they hire you for the job, use your proposal to streamline your event management process. An event planning template will help you stay on top of supplier communications, budget tracking, team schedules, and more.
